SAMSUNG S10 Galaxy Activation
Project Management.
- market introduction strategy
- creative concepting
- spatial design
- design and engineering
- production guidance
- full installation
Concept
How do you show the customers the improvement of the camera of the S10?
We have made a rotating wheel that has the S1 , S2 , S3 etc. . With this wheel we make 10 pictures , each in their best quality. with the 10 pictures we make a .gif showing the picture in continuous improving quality. this movie gets sent to you by email, to show to your friends or post on your socials. The ultimate selfie.
The first installation spot inside the main hall of Rotterdam Central Station
At the first installation we had full proof of the software and the hardware working together providing a unique customer experience with 10 years of Galaxy Phones
View from Catharijne Corridor
The second complete activation has been installed on top of a waterfall in the Shopping Mall Hoog Catharijne, making construction and installation ( overnight due to opening hours) a real challenge.
The Challenge
First find the old phones, most S1 phones have long been gone.
Secondly, find a place to actually show it to the public. This became 2 interesting places.
the main lobby of the train station Rotterdam Central.
positioned above a slanted waterfall in the Utrecht mall Hoog Catharijne, just a few 100m meters from the Samsung Experience Store
A New Word in Office Furniture
Given that displaying the actual ingredient, a clear and colorless liquid, would not emotionally resonate — we decided to represent Brontide's benefits with visuals of raw ingredients and quality end products.
