As to from a new brand into the collection , which would be opposed to the ‘design ‘ image from e.g. Marksman, a new brand was to be developed, featuring mostly household items.This became the SEASONS Collection. An accessible home brand with a gentle spirit.
As the logo is the main feature in the brand identity, placement of it must be carefully executed. Here is an example shown of how the logo has been designed and the spacing it needs to exist on packaging, product etc.
A full packaging lines has been developed in, a pure and clear back and white style. When the product is white, the packaging is black, and vice versa.
Same as with the logo build up, as the packagings have a wide variety of sizes and formats, a formula has been setup to make every packaging fit with its siblings as well as stand on its own.
The below part of the packaging will be executed in SPOT UV print ( high gloss cover layer ) As this SPOT UV gives a different visual effect in both black and white, an very interesting yet coherent collection image appears.
Inside the packaging, artwork has been made to write a message, adding yet a more personal approach to the gift.
On the bigger items which do not feature any packaging, such as blankets and table cloths, a small gift card has been attached.
All products can be ordered in s special gift bag. Next to the personal card and envelopes this will give a more retail style and personal effect to the whole collection.