Marksman Identity & Branding

The Marksman brand has been existing since 2001 but suffered a strong decline in sales. Therefore PF decided to terminate the brand. As I still believed the potential of this brand and its products, I have setup a new 5 year strategy report to put it back in business. The report consisted of a market analysis, strategy and action plan. Out of this grew a total new identity, and a full multi category product collection. In 3 years, over 20 International Design Awards have been won with this collection as well as strong turnover. Today the brand is back with good sales and returning brand equity, both inside and outside the company.

Moodboard New identity

The Old Logo

Used from 1999 to 2011.

The New Logo

Other Logo Variations.

Electronic Mobility Solutions.

Various sketching ideations for sleeves , tablet holders and laptop carriers.

Bags Collection Ideation.

Recurring theme in the bags is the diagonal accent, also used in the products, packaging and logo. A simple accent but when used in all items , it becomes much stronger.

Bags Collection Ideation.

Recurring theme in the bags is the diagonal accent, also used in the products, packaging and logo. A simple accent but when used in all items , it becomes much stronger.